HARBIN BEER

 

 

China's oldest beer "Harbin Beer". In collaboration with Swing Co., Ltd., a Japanese import agency, we have started various planning and sales to popularize in Japan.

 

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Harbin Beer (Harbin Beer) is a beer produced in Harbin, Heilongjiang Province. Manufactured by Harbin Brewery Group Co., Ltd. (Harbin Brewery Group).

Headquartered in Harbin, Heilongjiang Province, the company is the oldest beer company in China, founded by Russians in 1900, and is the origin of the Chinese beer industry.

Qingdao beer is more famous in Japan, but Harbin beer has a longer history.

In 1937, Dainippon Beer was also involved, and it is currently the fourth largest in China. It was acquired by Anheuser-Busch in a takeover battle with SABMiller in 2003, and the latter was further acquired by InBev in 2008 to become Anheuser-Busch InBev.

In Harbin, it is abbreviated as "harpy". Harbin's proud beer is available at every store in Harbin. Light and fruity taste.

Per capita beer consumption in Harbin is said to be the second largest in the world after Munich, Germany. Harbin, which has a history of beer culture for more than 100 years, holds the Hajihama International Beer Festival every year. The beer festival hosts a variety of events such as drinking contests, carriage parades, beach volleyball, singing and dancing. A beer garden opens in Central Street in the summer.

 

 

History of Harbin Beer

 

1900 Established as the oldest beer company in China under the guidance of Russians who visited China

1937 Interact with Dainippon Beer, the predecessor of a Japanese beer company

1950 Renamed as Harbin Sake Group Co., Ltd. (current company name)

2003 Became a subsidiary of Amvisor Bush due to acquisition battle

2008 Amvisor Bush acquired by InBev and becomes part of AB InBev

2010 South Africa World Cup official sponsor

Official sponsor of the 2012 NBA

2014 Brazil Cup Official Sponsor

2015 Ranked 7th in the top 10 most valuable beer companies in the world

2016 Won 8th place in the world's most drunk beer

2017 Beer China No. 4 share

2018 Top 10 most valuable beer companies in the world ranked 5th

2019 4th Top 10 Most Valuable Beer Companies in the World Acquired

 

 

 

Top 10 most valuable beer companies in the world

 

 

Harbin Beer is consistently ranked high in the ranking of the world's top 10 most valuable beer companies, announced by the British brand Finance every year, and ranked 5th in 2018 and this year's announcement. We won the 4th place. This ranking is higher than any beer company in Japan or China. It is proof that Harbin beer is recognized not only in China but also in the world.

Harbin Beer 330ml Alcohol 5.5%

It has a distinctive aftertaste that is fruity and does not feel bitter, which is completely different from the taste of wheat when it is in the mouth.

It is one of the most popular beers in Harbin, which is recommended for beer lovers.

 

 

 

 

 

Harbin Beer 610ml Alcohol 5.0%

It has a light taste and a characteristic taste that is easy to drink without bitterness.

It is a beer that you can enjoy refreshingly while eating, such as Chinese food and grilled meat.

 

 

 

 

 

Harbin Beer Wheat King Alcohol 3.6% (Planned to be imported)

The strongest wheat scented beer in Harbin. It features a fine foam peculiar to wheat and a light texture. It is a beer that you can feel the taste of wheat firmly even though it is easy to drink.

 

 

 

 

 

Harbin Beer Ice Beer Alcohol 3.6% (Planned to be imported)

A beer made by cooling water to -2.2 degrees in the middle of the process. When you put it in your mouth, you can feel the coldness as if it contains ice, making it a refreshing and outstanding beer.

 

 

 

 

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​SD Co.,Ltd.

 

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Established November 17, 2008