China's oldest beer "Harbin Beer". In collaboration with Swing Co., Ltd., a Japanese import agency, we have started various planning and sales to popularize in Japan.
Harbin Beer (Harbin Beer) is a beer produced in Harbin, Heilongjiang Province. Manufactured by Harbin Brewery Group Co., Ltd. (Harbin Brewery Group).
Headquartered in Harbin, Heilongjiang Province, the company is the oldest beer company in China, founded by Russians in 1900, and is the origin of the Chinese beer industry.
Qingdao beer is more famous in Japan, but Harbin beer has a longer history.
In 1937, Dainippon Beer was also involved, and it is currently the fourth largest in China. It was acquired by Anheuser-Busch in a battle with SABMiller in 2003, and the latter was further acquired by InBev in 2008 to become Anheuser-Busch InBev.
Harbin is abbreviated as "harpy". Harbin is a beer that is proud of Harbin, which also has this shop. Light and fruity taste.
Per capita beer consumption in Harbin is said to be the second largest in the world after Munich, Germany. Harbin, which has a history of beer culture for more than 100 years, holds the Hajihama International Beer Festival every year. The beer festival hosts a variety of events such as drinking contests, carriage parades, beach volleyball, singing and dancing. A beer garden opens in Central Street in the summer.
History of Harbin Brewery
1900 Established as the oldest beer company in China under the guidance of Russians who visited China
1937 Interact with Dainippon Beer, the predecessor of Japanese beer company
1950 Renamed as Harbin Sake Group Co., Ltd. (current company name)
2003 Became a subsidiary of Ambiter Bush due to acquisition battle
2008 Amvisor Bush acquired by InBev and becomes part of AB InBev
2010 became South Africa W Cup official sponsor
Official sponsor of the 2012 NBA
Serve as the 2014 Brazil World Cup official sponsors
Won 7th place in the top 10 most valuable beer companies in the world in 2015
Won the 8th most drunk beer in the world
2017 China beer market share # 4
2018 Top 10 Most Valuable Beer Companies in the World 5th Acquired
2019 World's Most Valuable Beer Companies TOP10 4th Acquired
Top 10 most valuable beer companies in the world
Harbin Brewery is consistently ranked high in the ranking of the world's top 10 most valuable beer companies, announced by the British brand Finance every year, ranking fifth in 2018 and this year's announcement We won the 4th place. This ranking is higher than any beer company in Japan or China. It is proof that Harbin Beer is recognized not only in China but also in the world.
Harbin Beer 330ml Alcohol 5.5%
It has a distinctive aftertaste that is fruity and does not feel bitter, which is completely different from the taste of wheat when it is in the mouth.
It is one of the most popular beers in Harbin, which is recommended for beer lovers.
Harbin Beer 610ml Alcohol 5.0%
It has a light taste and a characteristic taste that is easy to drink without bitterness.
It is a beer that you can enjoy refreshingly while eating, such as Chinese food and grilled meat.
Harbin Beer Wheat King Alcohol 3.6% (Planned to be imported)
The strongest wheat scented beer in Harbin. It features a fine foam peculiar to wheat and a light texture. It is a beer that you can feel the taste of wheat firmly even though it is easy to drink.
Harbin Beer Ice Beer Alcohol 3.6% (Planned to be imported)
A beer made by cooling water to -2.2 degrees in the middle of the process. When you put it in your mouth, you can feel the coldness as if it contains ice, making it a refreshing and outstanding beer.